CIMB Bank
CIMB Save & Invest Campaign Website
Built the CIMB Save & Invest user-generated campaign website — where consumers could post money-saving tips and engage with financial content — as part of a CIMB Bank-sponsored campaign running through end of 2008.
Results at a Glance
The Challenge
CIMB Bank needed a campaign microsite where consumers could post and share money-saving tips — creating a user-generated content hub to support the Save & Invest brand campaign running through December 2008.
Our Solution
ME-Tech built the site on Linux, MySQL, PHP, Flash, and AJAX with its standard CMS platform, adding forum, blogging, and voting engine components. Users could post tips, comment, vote on content, and engage with the financial savings theme throughout the campaign period.
Results
Delivered in one month. The site launched on time for the campaign and provided CIMB Bank with a community content hub for the duration of the Save & Invest campaign through December 2008.
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